| Priority | What it looks like | First response |
|---|---|---|
| P1 - Emergency | The business is stopped: CRM down for the team, invoicing dead, data loss in progress, integrations dropping live orders | 30 minutes |
| P2 - Degraded | Work is blocked but the business runs: a broken workflow, a failed sync, a report nobody can produce | 2 working hours |
| P3 - Routine | Questions, small changes, new fields, nice-to-haves | 2 hours |
| New enquiries | First contact from a prospective client | 3 hours |
All times apply during UK business hours, 8:00-18:00, Monday to Friday. Response means a senior developer has read your report and come back to you with what they found and what happens next. What you get in 30 minutes is a competent human on the problem.